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Brooks Lillehei FS1, A1, CS1, S3Sections 1, 2, 3 Snowboard Rep. ASEA-C Representative to ASEA PSIA-AASI-C
What is your day job?
What are three words that best describe you?
Fair, honest and fun.
What is your home snowsports school?
What is your favorite ski destination?
What has been your best sliding experience to date?
There have been many best sliding experiences in the past but I will highlight this season’s best.
My family and I took on Trestle at Winter Park. The trial is a mogul run. It was a joy for my wife and I to see how capable our pre-teen boys, one skier and one snowboarder, were in the bumps.
What do you see as Central Division’s greatest strengths?
Our greatest strength is the passion of our membership for snowsports. Unlike resorts in the East and West, many members in the Central Division have full-time jobs other than snowsports instruction. But because they have a passion for snowsports, they take on teaching on a part-time basis for the opportunity to share their love for the sport and the enjoyment of working with others. Both the students and resorts benefit from the knowledge and expertise these instructors bring to teaching the lesson.
What do you see as Central Division’s greatest weaknesses?
Our greatest weakness is translating the value of membership to instructors who aren’t planning a career in snowsports instruction. For as many instructors that have full-time jobs outside of snow sports instruction, there are more instructors who are students in high school or college. Translating the value of membership and the investment in certification to these instructors is difficult given their earning power and current investment in scholastics.
What do you see as Central Division’s greatest opportunity?
Putting a patch on every shoulder or a pin on every chest. PSIA and AASI logos have brand value. They reflect the professionalism and commitment we bring to the snowsports industry. Having the PSIA or AASI patch on our instructor jacket is a visible way for us to build on the strength of the brand. Both certification and accreditation pins show our investment in ourselves and inform our students that we are prepared to teach.
What do you see as Central Division’s greatest challenge?
Lack of snow on the ground. The resorts we work for have made a substantial investment in snowmaking equipment. If it’s cold enough, they make snow. However, when perspective students look at the ground outside their door and don’t see snow, or lots of snow, they don’t think of skiing.
Seven seasons ago, my wife and I introduced skiing to our, then four and six year-old, sons (and things have been going downhill ever since). At the end of that season, my eldest son wanted to learn to snowboard. I’d been skiing since the six grade and had taken lessons throughout my youth so I was prepared to ski, not snowboard. However, I had been doing some snowboarding from time-to-time since I picked up a snowboard in 1992. It was enough experience for me to become a snowboard instructor and teach my son. I’m now in my sixth season at Buck Hill and my fourth season as a development team coach for slopestyle snowboarding. I’ve achieved Level 3 Snowboard Certification, Freestyle Level 1 and two seasons, my wife and I, in lieu of date night, attained Level 1 Alpine Certification followed by Children’s Specialist 1 last season.
I have been employed with U.S. Bank for 23 years in the asset management division. I am also a Planning Commissioner in the City of Lakeville and served as Chair for three years.
Website Design & Development
This website runs on FREE Open Source software and was designed and developed by Popstar Digital, who was hired by PSIA-RM. For more information contact Tyler Barnes, Account Director at Popstar Digital by email: email@example.com. Tyler Barnes is also a 20-year member of PSIA/AASI as well as a PSIA-NW Technical Team Member, Alpine Examiner, serves on the PSIA-NW Board of Directors as the Communications V.P. and is staff trainer at Mt. Hood Meadows Ski Resort on Mt. Hood, Oregon … which is directed by former National Alpine Team Member Chris Kaster. Tyler knows all about snowsports education and the web.